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PRIVACY NOTICE

Effective Date: 8/15

Thank you for agreeing to join our select group of participants. For decades, Nielsen has set the standard for global market and consumer insight research. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, listen to and buy, as well as consumers' preferences and behaviors. Your participation in our research helps us create our consumer insight solutions.

Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information please visit www.nielsen.com.

We take our participants' privacy very seriously. We have created this Privacy Notice (“Notice”) to help answer questions you may have about how we protect and use your information. Please note that this Notice, available through http://nielsenradiodiary.com (“the Site” or “our Site”), applies only to our radio diary research, and no other study or services provided by Nielsen.



OUR PRIVACY COMMITMENT

We protect the identities of our participants. We will NOT use your personal identifying information to advertise, promote, or market goods or services directly to you and we do not allow our clients to market directly to you.

“Personal identifying information” means information that by itself—like your first and last name, home postal address or personal email address—or in combination with other information, could identify a specific individual.

WHAT INFORMATION WE COLLECT

HOW WE USE THE INFORMATION YOU PROVIDE US

If we combine non-personal information (information that does not personally identify you) with personal identifying information, the combined information will be treated by us as personal information as long as it is combined.

WHEN WE SHARE YOUR INFORMATION

We employ third parties who provide services for us such as website or application hosting, data analysis, infrastructure provision, IT services, customer service, email delivery services, auditing services, reward, incentive, sweepstakes, and other similar services.

We work with other companies for the purposes of data processing or market research product development purposes. These companies are contractually required to keep this information confidential and are not permitted to use this information for any other purpose except to carry out the services that they are performing for us. In accordance with market research guidelines, we may also provide individual level information to other companies. If we do, they are bound to keep the information confidential and use it only for research or statistical purposes.

We may disclose your information to other members of the Nielsen family of companies for the purposes described in this Notice.

We will provide your information to a third party if the law requires it or if it allows us to exercise our legal rights or take action regarding potentially illegal activities, or to protect the safety or rights of any person or legal entity. If all or part of our company is sold, merged or otherwise transferred, we may transfer your information as part of that transaction and will take steps to ensure that your information is protected as described in this Notice.

YOUR CHOICES AND ACCESS

Participation is always voluntary. You may contact us if at any time you would like to see the personal identifying information we hold about you or your household. You can also ask us to correct or update this information, or to delete the information if you wish to stop your own or your household's participation in our research. You can reach us at the contact information that appears at the bottom of this Notice.

If you do not want to receive electronic newsletters, marketing communications, and other communications related to other research, studies, products or services offered by us, you can click on the “unsubscribe” link available in each email and request to be removed from our email marketing database.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we will not be able to remove your personal information from the databases of our affiliates with which we have already shared it. Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send you important administrative messages as part of your ongoing participation in our research, or use of our products or services.

THIRD PARTY SITES

This Notice does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which this Site contains a link. The inclusion of a link on this Site does not imply endorsement of the linked site by us or by our affiliates.

DATA SECURITY AND TRANSFER

We may store and process your information in any country where we have facilities or in which we engage service providers, including the United States. The data protection laws of other countries may differ from those in your home country, but you may be assured that your information will be stored using administrative, managerial and technical measures to protect its confidentiality. By participating in our research, you consent to the transfer of your information to countries outside of your country of residence.

Please remember that storage and communication of data cannot always be 100 percent secure.

DATA RETENTION

We will retain your information for as long as needed for the purposes indicated in this Notice and in accordance with law.

ABOUT CHILDREN

For our research, we collect information about every member of your household and this would include any children in your household. If we collect information about children, we take special care. When we collect information online directly from very young children (under age 13), special regulations apply. The Children's Online Privacy Protection Act ("COPPA") requires that we get the verifiable, informed consent of the parent or guardian and we comply with this law. The parent or guardian may cancel this consent at any time. You may also contact us at any time if you would like to learn about any information we may have about your children. All of the other provisions of this Notice apply to information about both adults and children of every age.

UPDATES TO THIS NOTICE

We may change this Notice. Please take a look at the “Effective Date” at the top of this page to see when this Privacy Notice was last revised. If we were to make a material change (the kind of change to the way we use your data that might make you reconsider using this Site) in the way we collect or use your data, we will post a revised Notice at least thirty (30) days prior to its implementation. Any non-material changes will become effective when we post the revised Notice on the Site. Your use of the Site following these changes means that you accept the revised Notice.

CONTACTING US

If you have any questions about this Notice, please contact us at privacyconcerns@nielsen.com.

Please note that online communications are not always secure; so please do not include sensitive information in your inquiry to us. You may also write to us at:

Nielsen
7000 Columbia Gateway Drive, Suite 200
Columbia, MD 21046

This Notice replaces any other statement, whether written or oral, made to you about our practices with respect to the collection and use of personal identifying information.

THANK YOU—WE APPRECIATE AND VALUE YOUR PARTICIPATION!

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